ALL NEW ASUS ZX1 Lamborghini Phone

The ASUS Lamborghini range isn’t for the faint-hearted. The company’s established Lamborghini laptops are geared to petrol-loving enthusiasts and sell for prices that would make most Vauxhall drivers whimper.

The Asus Lamborghini ZX1, pictured below, features Windows Mobile 6.1. ASUS is busy applying the finishing touches to a new user interface for the Asus ZX1 and other upcoming handsets. Unfortunately, as with all Windows Mobile themes and skins, it’ll simply cover up a largely cumbersome operating system.

The phone provides HSDPA; built-in GPS; a 2.8in, 240×320 TFT screen; and 256MiB of Flash memory. Not exactly mind blowing but it does say Lamborghini on the front and has the same sharp engines you’d expect to find on a Lamborghini Murcielago.

Though CeBIT doesn’t officially start until tomorrow, we managed to get a little hands-on time and immediately found a few things to moan about. Most importantly, the Asus ZX1 just doesn’t give you the thrill you’d hope for when you’ve a Lamborghini in your hands. Maybe a bright-yellow paint job would help?

Second, the phone’s main navigation tool, a circle placed inside a Lamborghini triangle, is overly awkward to use. It’s round but it doesn’t feel that way. It’s hard to explain, so just imagine a Skoda steering wheel in a Gallardo – that’s right, just plain awkward.

Still, if you’ve a lot of money to spare and, preferably, a real Lambo on the driveway, the Asus ZX1 may appeal big-time – it can be yours in May. And, if you really want to flash the cash, there will be an abundance of accessories. Below are just a few that ASUS had on show today.